Some experts have analyzed the tax rebate policy has been canceled to a certain extent

1st September 2009, 01:15

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Battery industry, called on companies to stop price war

Lead-acid storage battery export tax rebate policy has been canceled the past two months since the right lead-acid battery industry, created a certain effect, resulting in some enterprises in the international market less competitive in the short term reduction in export volume PA3399U-2BAS, in part through the export tax rebate to earn meager profits the verge of bankruptcy and closing down of enterprises.

Some experts have analyzed the tax rebate policy has been canceled to a certain extent, accelerate the industry's inter-firm merger, reorganization.

Faced with the imminent new round of market impact and integration, China's chemical and physical power trade associations suggested that export enterprises should actively respond to the policy adjustments, to take measures to the export tax rebate PA3399U-2BRS policy to minimize the impact.

First, the enterprises should promptly adjust the export product mix, having carefully studied the market demand, the export product mix appropriate adjustments as appropriate to reduce the relatively intense price competition in the export of products and continue to develop new applications and markets. At the same time, enterprises should examine the relevant policies of the target PA3400U-1BRS market countries may consider establishing manufacturing bases overseas.

Second, we should strengthen export auction accounting, at present, many export enterprises to enhance the price competitiveness of export products, have some of the export tax rebate included in the profit and then the product price. At present, enterprises should promptly bid to enhance exports accounting, tax rebate rate adjustment give full consideration to the impact, and only a certain reserve for their own profit margins in order to guarantee not to be out of the PA3420U-1BRS market. Major companies within the industry should consult an appropriate increase in the prices of export products and to strengthen internal management, and do everything possible to reduce costs is to enhance the competitiveness of export enterprises an important basis for policy changes is also a corporate response to long-term strategy. Only increase the R & D capabilities of the characteristics of their products come out, be in the market place.

In addition, the domestic export enterprises should unite and stop price war. If you are still dominating the market share of low-priced, it will only lead-acid battery exports of China's fatal blow. At the same time, may be subject to foreign anti-dumping lawsuits, resulting in higher PA3421U-1BRS product has been imposed anti-dumping duties, so that the loss of the right of self-raising prices.

Johnson Controls Dr. Lu Kejian Lu Kejian address a press conference at the VARTA brand

Dear ladies and gentlemen from the media, friends: Hello everyone!

I was Lu Kejian, on behalf of Johnson Controls Power program operations in Asia Pacific, thank you for taking the time to attend today's automotive PA3450U-1BRS batteries VARTA brand press conference to witness the VARTA battery brand in the Chinese market starting.

Just play through the video, I believe that all of you Johnson Controls already has a clear intuitive understanding of, here for everyone, allow me to make a brief introduction. Johnson Controls is a professional automotive interior, power efficiency programs and facilities, a global leader in the field, and in the involvement of the market have a leading market share.

As the composition of our key business is even more dynamic program operations worldwide reached more than 30% market share, and is still in the global energy power, the rapid development of the field of automotive PA3478U-1BRS batteries. In today's global energy demand growth, escalating cost environment, Johnson Controls's role is to provide a new and advanced concepts of energy efficient power, to enhance the human living environment and energy efficiency pilot.

For the world economy, an important part of the Asia-Pacific market, especially the Chinese market, Johnson Controls will continue to invest greater energy and resources dedicated to this piece of the booming high-tech areas to bring our ideas and technology. Since 2005, the acquisition of the former "Delphi" global PA3506U-1BRS battery business, we have been in China, South Korea, India and Japan set up factories and business units, while the Greater China market has become Johnson Controls global strategy in the Asia-Pacific and focus.

We are wholly-owned by Shanghai Johnson Controls International Battery Co., Ltd. is our Asia-Pacific operations center and the seat of China's manufacturing center, which has been formed there, thanks to a complete car battery industrial base and increasingly sophisticated automotive industry supply chain. Through the acquisition, in the original battery, based on Delphi, Johnson Controls has brought us high-tech, and the company's well-known PA3534U-1BRS battery brand in Europe VARTA, hopes to take advantage of the integration and complementarity, to be more to improve our manufacturing, sales and service system, the full and effective services to China's automobile users.

At present, we have excellent R & D capabilities, advanced manufacturing equipment and molds, high-end environmental control systems, quality control system and perfect after-sales service system. We currently have more than 3 million of annual production, and plans to increase annual output in 2007 to 6 million, with a view to expand our market share in China.

VARTA battery brand will be the Johnson Controls the main push in the Greater China region one of the products, we are honored to be VARTA this century-old well-known battery brand in Europe to China. VARTA is the best known in Europe, share and after-market vehicle matching the largest share of the battery brand. We offer a full range of hundreds of models VARTA products, sophisticated technology for China's automotive technology offers users the quality, performance and service life of security, so that the majority of China's automotive customers will benefit.

As the world's largest PA3535U-1BRS battery supplier Johnson Controls is expected not only for China's auto users high technology and clean power program, but also for China's auto and parts industries as a result of market experience and advanced management concepts, and Johnson Controls will operate in the worldwide idea of combining the actual situation in the Chinese market, integration of a set of effective marketing programs. We maintain the world's major work closely with leading OEMs, while also working with China's own brands and high-tech alliance of strategic expansion, with a view to promote the development of China's auto industry can do something.

Now, I would like to invite everyone here to see a video about a week ago, we set up in Zhengzhou City, Henan Province, China's first VARTA branded flagship store of information.

I believe everyone here just two minutes from the lens in the day felt warm atmosphere PA3591U-1BRS, located in Zhengzhou International Car City, this "VARTA" brand store, is a Johnson Controls in China, the region's first flagship store in batteries. It is a set of wholesale, retail, maintenance, testing, technical training, as well as the image display is a multifunctional power program Resolution Center. We look forward to have had contact with China, the world's advanced automotive technology, users can also enjoy this flagship store of the Johnson Controls battery of world-class products, to improve and enhance their car experience and the use of the environment.

We also have opened in Shanghai and Nanjing VARTA image of the two stores, and is expected by the end of 2007 across the country has 20 flagship stores, as well as the image of VARTA shop. We believe that through our efforts and sincerity, so that high-standard sales model will help enhance China's automobile battery industry as a whole.

The opening of flagship store marketing strategy of our system, an important part of Johnson Controls is currently in China, provinces and municipalities already have a mature sales network in all regions have excellent partners with us to create a systematic, standardized, and professional sales service system. Vertical in the development of after-sale marketing network at the same time, we also have with many world famous auto parts brands, such as such as Michelin and Shell entered into a strategic partner of the China BATCL50L market, hopes that, through horizontal co-branding strategy for China's car users of advanced products and services.

Not only that, Johnson Controls also brought of proven training system for our partners to provide professional BTP-42C1 battery product sales, service, technology and other training. With a view to selling our products in all authorized stores, consumers can enjoy a unified specification pre-and after-sales service. Johnson Controls will continue to develop innovative technologies, improve product quality and productivity to exceed customer expectations, and advanced quality management and service system for the leadership of the Chinese market.

Finally, I would like to reiterate: In order to bring China's auto industry, clean and efficient power solutions to make our commitment to automotive customers in China to bring advanced BTP-43D1 products and green environment is our development goal. Thanks again for Distinguished guests, colleagues and friends in the media of the present, I wish you all good luck, good health and successful career.

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